Christian Klepp has been in the B2B marketing game for over a decade and has worked with well-known brands like Sodexo, Henkel, Caterpillar, Chevron, Samsung and Logitech. He is the Co-Founder of Einblick, and has helped B2B companies shine out in a crowded world and make their brand memorable.
In this episode, Christian and I discuss why marketing is vital in B2B businesses. We discuss why marketing is better placed to create differentiation. We talk about how marketing can help your sellers sell more and better and we also talk about why B2B founders must have a serious marketing strategy if they want to grow their business.