Matt Dixon is the author of 4 books on Sales and Customer Experience, including the world-renowned Challenger Sale. An accomplished business researcher, he is a sought-after advisor to corporate leadership teams worldwide on topics ranging from sales and marketing effectiveness to customer experience and customer service strategy. He is also a frequent contributor to Harvard Business Review, with more than 20 print and online articles to his credit. His latest book, The JOLT Effect: How High Performers Overcome Customer Indecision, was co-authored with Ted McKenna and was released in September 2022.
In this episode, Matt and I discuss what it takes to become a successful salesperson. He shares insights from his latest research about how the most successful sellers accelerate deal decisions, how to avoid ghosting in your pipeline, and why beating the status quo will reduce your deal win probability by 84%.
You can connect with Matt at: https://www.linkedin.com/in/matthewxdixon/
Learn more about the Jolt Effect at: https://www.jolteffect.com/
You can also learn more about DCM Insights at https://www.dcminsights.com/
You can find the video version of this podcast, plus many more interviews and topics like financial acumen and company analysis on my YouTube channel https://www.youtube.com/channel/UCGQejy1U3NlAxvhWNg--VRw.
Follow me on LinkedIn where I regularly share advice for professional sales https://www.linkedin.com/in/moeedamin/ and sign up for my weekly newsletter via https://www.proverbialdoor.com/
If you want to learn more about how my coaching programs can help you and your team raise your sales & commercial success, then you can contact me via firstname.lastname@example.org
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