Persuasion Lab
Welcome to the Persuasion Lab podcast where we discuss all things commercial & persuasion in the B2B world. Because we live in an increasingly competitive and radically transparent world, your ability to have your voice heard is crucial to your success. Whether you are a salesperson, a sales manager, sales leader, or company founder, your ability to go to market in a powerful way will determine your success. In this podcast, we focus on the neuroscience and best practices of all things B2B commercial. If you are a salesperson, you will gain incredible advice on how to become a top seller even during economic downturns. You will learn the fundamental science behind why some sales approaches are harmful to your success and how to implement powerful techniques and strategies that are backed by good quality science. If you are a sales leader or company founder, you will gain access to some of the most comprehensive best practices and approaches to create a high-performing commercial team in a shorter space of time. You will also gain access to over 15 years of my research with over 422 B2B buyers across 10 industries and 9 functional responsibilities. Those findings will give you one of the most comprehensive insights about what made them buy a specific solution and what sellers did to earn their business and loyalty. This is one of the most comprehensive podcasts covering every facet of what it takes to create commercial success. You will learn from foremost experts ranging from human behaviour, neuroscience, psychology, coaching sales, talent and even how your health impacts your focus and abilities in business.
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Episodes
Tuesday Oct 25, 2022
Tuesday Oct 25, 2022
Russell Palmer is a highly experienced Chief Revenue Officer over 30 years of professional experience. He has worked in companies like IBM, Microsoft and Pegasystems and is currently the Head of Managed Services at Konika Minolta UK.
In this episode, Russell and I discuss how great sellers have adapted to the hybrid-selling model, how to best articulate value, how to constantly qualify and how to ask powerful questions that engage a buyer.
You can connect with Russell at: https://www.linkedin.com/in/russellpalmerprofile/
You can find the video version of this podcast, plus many more interviews and topics like financial acumen and company analysis on my YouTube channel https://www.youtube.com/channel/UCGQejy1U3NlAxvhWNg--VRw.
Follow me on LinkedIn where I regularly share advice for professional sales https://www.linkedin.com/in/moeedamin/ and sign up for my weekly newsletter via https://www.proverbialdoor.com/
If you want to learn more about how my coaching programs can help you and your team raise your sales & commercial success, then you can contact me via enquiries@proverbialdoor.com
Monday Oct 17, 2022
Monday Oct 17, 2022
Owen McGinty is the Strategic Account Specialist at Remu. Owen is a highly experienced Sales Professional who has been in the trenches of sales and aftersales for almost 20 years.
In this episode, Owen and I discuss what makes a top-performing seller. We explain why it is important to not focus on the money or the sale to be successful in sales, and Owen also shares his approach to extreme ownership and the technology stacks he uses to consistently outperform his quota.
You can connect with Owen at: https://www.linkedin.com/in/omcginty/
You can find the video version of this podcast, plus many more interviews and topics like financial acumen and company analysis on my YouTube channel https://www.youtube.com/channel/UCGQejy1U3NlAxvhWNg--VRw.
Follow me on LinkedIn where I regularly share advice for professional sales https://www.linkedin.com/in/moeedamin/ and sign up for my weekly newsletter via https://www.proverbialdoor.com/
If you want to learn more about how my coaching programs can help you and your team raise your sales & commercial success, then you can contact me via enquiries@proverbialdoor.com
Thursday Oct 13, 2022
Thursday Oct 13, 2022
Brandon Lee is the CEO & Founder of Funnel Amplified. He helps founders and sales professionals effectively prospect through LinkedIn without bugging them through impersonal, spammy and templated messaging approaches.
In this episode, Brandon and I discuss why your greatest superpower is your authenticity, how to correctly leverage social media to acquire great quality leads and grow your business and how to use LinkedIn for your business.
You can learn more about Funnel Amplified at: https://funnelamplified.com/
You can connect with Brandon at: https://www.linkedin.com/in/brandonleedigital/
You can find the video version of this podcast, plus many more interviews and topics like financial acumen and company analysis on my YouTube channel https://www.youtube.com/channel/UCGQejy1U3NlAxvhWNg--VRw.
Follow me on LinkedIn where I regularly share advice for professional sales https://www.linkedin.com/in/moeedamin/ and sign up for my weekly newsletter via https://www.proverbialdoor.com/
If you want to learn more about how my coaching programs can help you and your team raise your sales & commercial success, then you can contact me via enquiries@proverbialdoor.com
Thursday Sep 29, 2022
Thursday Sep 29, 2022
Christian Klepp has been in the B2B marketing game for over a decade and has worked with well-known brands like Sodexo, Henkel, Caterpillar, Chevron, Samsung and Logitech. He is the Co-Founder of Einblick, and has helped B2B companies shine out in a crowded world and make their brand memorable.
In this episode, Christian and I discuss why marketing is vital in B2B businesses. We discuss why marketing is better placed to create differentiation. We talk about how marketing can help your sellers sell more and better and we also talk about why B2B founders must have a serious marketing strategy if they want to grow their business.
You can learn more about Einblick at: https://www.einblick.co/
You can connect with Christian at: https://www.linkedin.com/in/christian-klepp-einblickconsulting/
You can find the video version of this podcast, plus many more interviews and topics like financial acumen and company analysis on my YouTube channel https://www.youtube.com/channel/UCGQejy1U3NlAxvhWNg--VRw.
Follow me on LinkedIn where I regularly share advice for professional sales https://www.linkedin.com/in/moeedamin/ and sign up for my weekly newsletter via https://www.proverbialdoor.com/
If you want to learn more about how my coaching programs can help you and your team raise your sales & commercial success, then you can contact me via enquiries@proverbialdoor.com
Thursday Sep 22, 2022
Thursday Sep 22, 2022
Richard Fallon has been helping professionals communicate with clarity and confidence for the last 20 years. He trained at the Royal Central School of Speech and Drama and was an actor for several years. I met him when I joined a Toastmasters chapter in London, where he was the president, and I was hugely impressed by his communication knowledge and skills.
In this episode, Richard and I discuss how to communicate in a way that helps you stand out and ethically influence people. We share some of the most powerful yet human techniques that you can use to make sure that you are truly heard, understood and move people to work together.
You can learn more and connect with Richard at: https://www.linkedin.com/in/richard-fallon-39a42b21/
You can find the video version of this podcast, plus many more interviews and topics like financial acumen and company analysis on my YouTube channel https://www.youtube.com/channel/UCGQejy1U3NlAxvhWNg--VRw.
Follow me on LinkedIn where I regularly share advice for professional sales https://www.linkedin.com/in/moeedamin/ and sign up for my weekly newsletter via https://www.proverbialdoor.com/
If you want to learn more about how my coaching programs can help you and your team raise your sales & commercial success, then you can contact me via enquiries@proverbialdoor.com
Thursday Sep 08, 2022
Thursday Sep 08, 2022
Riaz Kanani has been in the marketing game for 20 years and has the scars to prove it. If you sell to enterprises, then this is the episode for you. He is the CEO and Founder of Radiate B2B, and their platform is designed to help you know who is researching your solution, how best to approach them and even turn them into warm leads before you contact them.
In this episode, Riaz and I discuss how to reduce time wasters in your sales pipeline, reduce your sales cycles and target buyers at the right time through smart marketing and data. We also discuss how Marketing & Sales can better work together to become unstoppable.
You can learn more about Radiate B2B at: https://radiateb2b.com/ You can connect with Riaz at: https://www.linkedin.com/in/riazkanani/
You can find the video version of this podcast, plus many more interviews and topics like financial acumen and company analysis on my YouTube channel https://www.youtube.com/channel/UCGQejy1U3NlAxvhWNg--VRw.
Follow me on LinkedIn where I regularly share advice for professional sales https://www.linkedin.com/in/moeedamin/ and sign up for my weekly newsletter via https://www.proverbialdoor.com/
If you want to learn more about how my coaching programs can help you and your team raise your sales & commercial success, then you can contact me via enquiries@proverbialdoor.com
Tuesday Aug 30, 2022
Tuesday Aug 30, 2022
Gal Aga is the CEO and Co-founder of Aligned. Their platform helps sellers build closer engagement with buyers by creating personalised workspaces. He has been in the SaaS sales game for over 16 years and led the growth of several companies, including Sisense, Anagog and Syte. He describes his superpower as the ability to create highly data-driven and efficient sales machines. He helped teams close 6-figure deals remotely in just 2-3 months and is passionate about creating winning cultures.
In this episode, Gal and I discuss the biggest lessons he has learned as a Chief Revenue Officer (CRO), how sales managers can become great sales leaders, how you can become a great CRO and how to adapt to changing buyer behaviours.
You can find the video version of this podcast, plus many more interviews and topics like financial acumen and company analysis on my YouTube channel https://www.youtube.com/channel/UCGQejy1U3NlAxvhWNg--VRw.
Follow me on LinkedIn where I regularly share advice for professional sales https://www.linkedin.com/in/moeedamin/ and sign up for my weekly newsletter via https://www.proverbialdoor.com/
If you want to learn more about how my coaching programs can help you and your team raise your sales & commercial success, then you can contact me via enquiries@proverbialdoor.com
Friday Aug 05, 2022
Friday Aug 05, 2022
Jason Bay is an outbound specialist who helps sales reps turn complete strangers into paying customers. He is is the founder and Chief Prospecting Officer of Blissful Prospecting and has helped hundreds of SDRs and AEs quickly smash through their targets and enjoy the process.
In this episode, Jason and I discuss the damaging approaches that a lot of SDRs and AEs make in their outbound process that you should avoid. We also share a ton of guidance and tips on how the top outbound performers hit their numbers and what makes them special.
You can find the video version of this podcast, plus many more interviews and topics like financial acumen and company analysis on my YouTube channel https://www.youtube.com/channel/UCGQejy1U3NlAxvhWNg--VRw.
Follow me on LinkedIn where I regularly share advice for professional sales https://www.linkedin.com/in/moeedamin/ and sign up for my weekly newsletter via https://www.proverbialdoor.com/
If you want to learn more about how my coaching programs can help you and your team raise your sales & commercial success, then you can contact me via enquiries@proverbialdoor.com
Monday Jul 18, 2022
Monday Jul 18, 2022
Peter Boolkah is known as the Transition Guy. He is a business coach who helps entrepreneurs gain meaningful growth in both their personal and professional lives. He has received over 32 major coaching awards and has received over 130 recommendations from his clients about the incredible value he has delivered to them.
In this episode, Peter and I discuss how business leaders should prepare for the possible stagflation, what it takes to truly scale your business and how your mindset is what truly holds you back from scaling your business to the exit that you dream.
You can learn more about Peter at: https://boolkah.com/
You can connect with Peter at: https://www.linkedin.com/in/boolkah/
You can find the video version of this podcast, plus many more interviews and topics like financial acumen and company analysis on my YouTube channel https://www.youtube.com/channel/UCGQejy1U3NlAxvhWNg--VRw.
Follow me on LinkedIn where I regularly share advice for professional sales https://www.linkedin.com/in/moeedamin/ and sign up for my weekly newsletter via https://www.proverbialdoor.com/
If you want to learn more about how my coaching programs can help you and your team raise your sales & commercial success, then you can contact me via enquiries@proverbialdoor.com
Wednesday Jul 06, 2022
Wednesday Jul 06, 2022
Amal Ismail is one of only 1,600 fully qualified functional medicine experts in the world from the Cleveland Institute of Functional Medicine. She helps busy, high-performing professionals understand the power of their biology and how it can directly affect their performance and ambitions.
In this episode, Amal shares simple things you can do to improve your health and therefore improve your performance at work.
You can learn more about Amal Ismail, clinic at: https://www.amalismail.com/
You can learn more about Amal at: https://www.linkedin.com/in/amalismail/
You can find the video version of this podcast, plus many more interviews and topics like financial acumen and company analysis on my YouTube channel https://www.youtube.com/channel/UCGQejy1U3NlAxvhWNg--VRw.
Follow me on LinkedIn where I regularly share advice for professional sales https://www.linkedin.com/in/moeedamin/ and sign up for my weekly newsletter via https://www.proverbialdoor.com/
If you want to learn more about how my coaching programs can help you and your team raise your sales & commercial success, then you can contact me via enquiries@proverbialdoor.com