Persuasion Lab
Welcome to the Persuasion Lab podcast where we discuss all things commercial & persuasion in the B2B world. Because we live in an increasingly competitive and radically transparent world, your ability to have your voice heard is crucial to your success. Whether you are a salesperson, a sales manager, sales leader, or company founder, your ability to go to market in a powerful way will determine your success. In this podcast, we focus on the neuroscience and best practices of all things B2B commercial. If you are a salesperson, you will gain incredible advice on how to become a top seller even during economic downturns. You will learn the fundamental science behind why some sales approaches are harmful to your success and how to implement powerful techniques and strategies that are backed by good quality science. If you are a sales leader or company founder, you will gain access to some of the most comprehensive best practices and approaches to create a high-performing commercial team in a shorter space of time. You will also gain access to over 15 years of my research with over 422 B2B buyers across 10 industries and 9 functional responsibilities. Those findings will give you one of the most comprehensive insights about what made them buy a specific solution and what sellers did to earn their business and loyalty. This is one of the most comprehensive podcasts covering every facet of what it takes to create commercial success. You will learn from foremost experts ranging from human behaviour, neuroscience, psychology, coaching sales, talent and even how your health impacts your focus and abilities in business.
Episodes
Friday Aug 05, 2022
How to be the top 1% in outbound sales with Jason Bay
Friday Aug 05, 2022
Friday Aug 05, 2022
Jason Bay is an outbound specialist who helps sales reps turn complete strangers into paying customers. He is is the founder and Chief Prospecting Officer of Blissful Prospecting and has helped hundreds of SDRs and AEs quickly smash through their targets and enjoy the process.
In this episode, Jason and I discuss the damaging approaches that a lot of SDRs and AEs make in their outbound process that you should avoid. We also share a ton of guidance and tips on how the top outbound performers hit their numbers and what makes them special.
You can find the video version of this podcast, plus many more interviews and topics like financial acumen and company analysis on my YouTube channel https://www.youtube.com/channel/UCGQejy1U3NlAxvhWNg--VRw.
Follow me on LinkedIn where I regularly share advice for professional sales https://www.linkedin.com/in/moeedamin/ and sign up for my weekly newsletter via https://www.proverbialdoor.com/
If you want to learn more about how my coaching programs can help you and your team raise your sales & commercial success, then you can contact me via enquiries@proverbialdoor.com
Monday Jul 18, 2022
World class business coach tells you how to navigate a recession
Monday Jul 18, 2022
Monday Jul 18, 2022
Peter Boolkah is known as the Transition Guy. He is a business coach who helps entrepreneurs gain meaningful growth in both their personal and professional lives. He has received over 32 major coaching awards and has received over 130 recommendations from his clients about the incredible value he has delivered to them.
In this episode, Peter and I discuss how business leaders should prepare for the possible stagflation, what it takes to truly scale your business and how your mindset is what truly holds you back from scaling your business to the exit that you dream.
You can learn more about Peter at: https://boolkah.com/
You can connect with Peter at: https://www.linkedin.com/in/boolkah/
You can find the video version of this podcast, plus many more interviews and topics like financial acumen and company analysis on my YouTube channel https://www.youtube.com/channel/UCGQejy1U3NlAxvhWNg--VRw.
Follow me on LinkedIn where I regularly share advice for professional sales https://www.linkedin.com/in/moeedamin/ and sign up for my weekly newsletter via https://www.proverbialdoor.com/
If you want to learn more about how my coaching programs can help you and your team raise your sales & commercial success, then you can contact me via enquiries@proverbialdoor.com
Wednesday Jul 06, 2022
How to improve your memory, focus and performance
Wednesday Jul 06, 2022
Wednesday Jul 06, 2022
Amal Ismail is one of only 1,600 fully qualified functional medicine experts in the world from the Cleveland Institute of Functional Medicine. She helps busy, high-performing professionals understand the power of their biology and how it can directly affect their performance and ambitions.
In this episode, Amal shares simple things you can do to improve your health and therefore improve your performance at work.
You can learn more about Amal Ismail, clinic at: https://www.amalismail.com/
You can learn more about Amal at: https://www.linkedin.com/in/amalismail/
You can find the video version of this podcast, plus many more interviews and topics like financial acumen and company analysis on my YouTube channel https://www.youtube.com/channel/UCGQejy1U3NlAxvhWNg--VRw.
Follow me on LinkedIn where I regularly share advice for professional sales https://www.linkedin.com/in/moeedamin/ and sign up for my weekly newsletter via https://www.proverbialdoor.com/
If you want to learn more about how my coaching programs can help you and your team raise your sales & commercial success, then you can contact me via enquiries@proverbialdoor.com
Thursday Jun 30, 2022
How to use LinkedIn for lead generation - with Candyce Edelen
Thursday Jun 30, 2022
Thursday Jun 30, 2022
Candyce Edelen is the Founder & CEO of PropelGrowth. She helps founders and sales professionals dramatically increase their lead generation and call scheduling through LinkedIn. Her methods are so effective that she managed to create an additional 500 connections, booked 125 sales calls and made sold over $438k in just 6 months without using any form of bots or automation. She now gets a staggering 71% of meetings secured from people she invites.
In this episode, Candyce shares how you can get incredible lead generation results through LinkedIn and how to avoid the cardinal sins that so many people make. If you want to use LinkedIn as part of your sales strategy then this episode is for you!
You can learn more about PropelGrowth at: https://www.learning.propelgrowth.com/
You can learn more about Candyce at: https://www.linkedin.com/in/candyceedelen/
You can find the video version of this podcast, plus many more interviews and topics like financial acumen and company analysis on my YouTube channel https://www.youtube.com/channel/UCGQejy1U3NlAxvhWNg--VRw.
Follow me on LinkedIn where I regularly share advice for professional sales https://www.linkedin.com/in/moeedamin/ and sign up for my weekly newsletter via https://www.proverbialdoor.com/
If you want to learn more about how my coaching programs can help you and your team raise your sales & commercial success, then you can contact me via enquiries@proverbialdoor.com
Thursday Jun 16, 2022
Sales may be broken but that means you can win - with Kevin Hayler
Thursday Jun 16, 2022
Thursday Jun 16, 2022
Kevin Hayler is the Founder & CEO of Sales Made Easy, and they provide training programs to help salespeople understand the fundamentals of great selling practices. Before founding Sales Made Easy, he had a couple of other businesses involved in payment solutions, and he has decades of experience in the financial services industry.
In this episode, Kevin shares why sales is generally broken and why this has happened. The good news is that means you can more easily shine because of all the bad practices out there. Kevin shares top tips on how you can become a great salesperson and understand the perspective of your buyers.
You can learn more about Sales Made Easy at: https://salesmadeeasy.sale/
You can learn more about Kevin at: https://www.linkedin.com/in/kevin-hayler/
You can find the video version of this podcast, plus many more interviews and topics like financial acumen and company analysis on my YouTube channel https://www.youtube.com/channel/UCGQejy1U3NlAxvhWNg--VRw.
Follow me on LinkedIn where I regularly share advice for professional sales https://www.linkedin.com/in/moeedamin/ and sign up for my weekly newsletter via https://www.proverbialdoor.com/
Finally, if you want to learn more about how my coaching programs can help you and your team raise your sales & commercial success, then you can contact me via enquiries@proverbialdoor.com
Thursday Jun 16, 2022
Sales, Human Behaviour and Body Language with Mark Bowden
Thursday Jun 16, 2022
Thursday Jun 16, 2022
Mark Bowden has been voted the number 1 human behaviour and body language expert worldwide for 3 years. He is the author of 4 books, one of which is Body Language for Sales Professionals. He also coaches some of the top companies and public officials worldwide, some of whom are Zoom, Shopify, Toyota, KPMG, American Express and Prime Ministers of G7 countries. His Ted talk has reached almost 3M views on YouTube alone and he is regularly invited onto the Dr Phil Show to discuss human behaviour and body language.
In this episode, Mark shares how you can stand out, win trust and gain credibility with your buyers without saying a word. He shares how you can use cues to read someone's thoughts and explains how you can create incredible connections with people even through video calls.
You can learn more about Truthplane at: https://truthplane.com/
You can learn more about Mark at: https://www.linkedin.com/in/markbowden1/
You can also watch his Behavioural Panel show at: https://www.youtube.com/c/TheBehaviorPanel
You can find the video version of this podcast, plus many more interviews and topics like financial acumen and company analysis on my YouTube channel https://www.youtube.com/channel/UCGQejy1U3NlAxvhWNg--VRw.
Follow me on LinkedIn where I regularly share advice for professional sales https://www.linkedin.com/in/moeedamin/ and sign up for my weekly newsletter via https://www.proverbialdoor.com/
Finally, if you want to learn more about how my coaching programs can help you and your team raise your sales & commercial success, then you can contact me via enquiries@proverbialdoor.com
Thursday May 26, 2022
How behavioural science can make you sell more: interview with Christian Hunt
Thursday May 26, 2022
Thursday May 26, 2022
Christian Hunt is the founder of Human Risk, and he helps companies improve the level and quality of their employee’s engagement with Ethics & Compliance. Prior to founding Human Risk, he was the head of global compliance & operational risk control at UBS Asset Management, and he was the chief operating officer for a subsidiary of the Bank of England.
In this episode, Christian shares how your brain makes decisions and how this will impact your sales process. We talk about biases that can impact decision-making and we also debunk some of the common beliefs we have in sales about how to influence a buyer to make a decision.
You can learn more about Human Risk at: https://www.human-risk.com/
You can learn more about Christian at: https://www.linkedin.com/in/humanrisk/
You can also listen to his podcast at: https://www.human-risk.com/podcast 👉
You can find the video version of this podcast, plus many more interviews and topics like financial acumen and analysis on my YouTube channel https://www.youtube.com/channel/UCGQejy1U3NlAxvhWNg--VRw.
Follow me on LinkedIn where I regularly share advice for professional sales https://www.linkedin.com/in/moeedamin/ and sign up for my weekly newsletter via https://www.proverbialdoor.com/
Finally, if you want to learn more about how my programs and services can help you and your team raise your sales & commercial success then you can contact me via enquiries@proverbialdoor.com
Tuesday May 24, 2022
The future of sales is Hybrid Selling: interview with Fred Copestake
Tuesday May 24, 2022
Tuesday May 24, 2022
Fred Copestake is the founder of Brindis, a sales training consultancy. He is the author of two books: Selling Through Partnerships and Hybrid Selling.
In this episode, Fred and I talk about his latest book, Hybrid Selling. Through his book, Fred helps sellers understand the modern sales environment and EVOLVE (his framework) to become high performers. shares how your brain makes decisions and how this will impact your sales process.
You can assess your Hybrid Selling readiness using: https://hybridselling.scoreapp.com/
You can learn more about Brindis at: https://brindis.co.uk/
You can connect with Fred at: https://www.linkedin.com/in/fredcopestake/
You can find the video version of this podcast, plus many more interviews and topics like financial acumen and analysis on my YouTube channel https://www.youtube.com/channel/UCGQejy1U3NlAxvhWNg--VRw.
Follow me on LinkedIn where I regularly share advice for professional sales https://www.linkedin.com/in/moeedamin/ and sign up for my weekly newsletter via https://www.proverbialdoor.com/
Finally, if you want to learn more about how my programs and services can help you and your team raise your sales & commercial success then you can contact me via enquiries@proverbialdoor.com
Thursday May 12, 2022
How to become the #1 SDR in any company - with Sarah Hicks
Thursday May 12, 2022
Thursday May 12, 2022
Sarah is the Lead Coach at Predictable Revenue. She helps revenue leaders build and scale their outbound function. Sarah was a successful SDR, even during the Covid lockdowns, and was so successful she quickly became an SDR Manager.
In this episode, Sarah shares some incredible insights into what makes a successful SDR and outbound process. We discuss a range of critical components such as skills, characteristics and the best way to connect with buyers and secure a sales meeting. We even discuss why she views cold calling as still one of the best ways to schedule sales meetings and we tackle the issue of personalisation at scale.
You can download Predictable Revenue's free Sales Development Methodology guide here: https://predictablerevenue.com/methodology
You can learn more about Predictable Revenue at: https://predictablerevenue.com/
Or subscribe to their YouTube channel at: https://www.youtube.com/c/predictablerevenue
You can also learn more about Sarah at: https://www.linkedin.com/in/sarahjanehicks/
You can find the video version of this podcast, plus many more interviews and topics like financial acumen and analysis on my YouTube channel https://www.youtube.com/channel/UCGQejy1U3NlAxvhWNg--VRw.
Follow me on LinkedIn where I regularly share advice for professional sales https://www.linkedin.com/in/moeedamin/ and sign up for my weekly newsletter via https://www.proverbialdoor.com/
Finally, if you want to learn more about how my programs and services can help you and your team raise your sales & commercial success then you can contact me via enquiries@proverbialdoor.com
Wednesday Mar 30, 2022
Identify, aim, fire - using tech & data to grow your sales
Wednesday Mar 30, 2022
Wednesday Mar 30, 2022
Avner is the CEO & Founder of Project Moneyball and helps commercial leaders identify their go-to-market readiness and problems based on what really happens in sales calls. Avner is also the Director of Sales Operations & Enablement for Rapyd.
In this episode, Avner shares why data is so important in today's commercial world and how you can leverage your data to inform your sales team and help them conduct much better conversations that lead to higher conversion rates, more profitable sales and faster deals.
You can learn more about Avner and Project Moneyball at: https://www.linkedin.com/in/avner-baruch/
https://www.projectmoneyball.com/
Or subscribe to his YouTube channel at: https://www.youtube.com/channel/UCJFnoQmUuRQ4VHh_RwjuG9w
Links to books shared by Avner:
https://www.amazon.com/Israeli-Business-Culture-Effective-Relationship/dp/9659250401
https://www.amazon.co.uk/MAKING-CHANNEL-SALES-WORK-World-Class-ebook/dp/B07FDHMRH2
https://www.amazon.co.uk/Challenger-Sale-Control-Customer-Conversation/dp/0670922854
You can also find the video version of this podcast, plus many more interviews and topics like financial acumen and analysis on my YouTube channel https://www.youtube.com/channel/UCGQejy1U3NlAxvhWNg--VRw.
Follow me on LinkedIn where I regularly share advice for professional sales https://www.linkedin.com/in/moeedamin/ and sign up for my weekly newsletter via https://www.proverbialdoor.com/
Finally, if you want to learn more about how my programs and services can help you and your team raise your sales & commercial success then you can contact me via enquiries@proverbialdoor.com